Your new standard in sustainable children clothing and beachwear

Intentional. Ethical. Transparent.

Our Mission

Children´s Fashion Reimagined

We are passionately committed to redefining children's fashion into an intentional, mindful, and sincere avenue for conscious modern-day parents and individuals.

Providing comfortable and timeless babywear essentials that are circular, versatile, and functional while helping you effortlessly make a conscious choice for the little ones.

BABYWEAR & BEYOND
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EXPLORE

Mini Model Call

We are inviting babies and children up to 6 years to join us for professional photoshoots in September. Each selected model will get AED 1000 in cash or AED 1500 in store credit. Timing and dates will be agreed upon.

CONNECT WITH US

Circular Designs

Timeless, premium quality, seasonless and versatile, gender-neutral tones

Responsibly Sourced

Certified fabrics sourced in a sustainable, ethical, socially conscious manner

Ethically Made

Fair wages & safe working conditions as per EU standards for our production teams

Zero-waste Packaging

Biodegradable, recycled or recyclable packaging across the supply chain

Pricing Transparency

Appreciate the value of pieces bought by knowing what you are paying for

Carbon-Neutral

Off-setting emissions for inbound deliveries and every single order placed

Learn more about each commitment by visiting our Transparency Report

Testimonials

★★★★★

This romper is made of probably the softest material I have ever touched! It is super easy to put on my 9 month old.

Angela
Abu Dhabi
★★★★★

The romper fabric is like nothing I have experienced before. It is incredibly soft, thermoregulatory, and super absorbent. Perfect for sensitive skin!

Natasha
UAE
★★★★★

The sun-protective swimwear is amazing, both in terms of quality of material and finishing. Most importantly, it is easy to put on a child unlike so many other brand´s products.

J
Dubai, UAE
Carbon-neutral shipping with Shopify Planet
Carbon-neutral shipping on all orders