Your new standard in sustainable children clothing & beachwear

Intentional.Ethical.Transparent.

Our Mission

Children´s Fashion Reimagined

We are passionately committed to redefining children's fashion into an intentional, mindful, and sincere avenue for conscious modern-day parents and individuals.

Providing comfortable and timeless babywear essentials that are circular, versatile, and functional while helping you effortlessly make a conscious choice for the little ones.

Limited time presale
25% off
Pre-order new fitted swimwear
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Circular Designs

Timeless, premium quality, seasonless and versatile, gender-neutral tones

Responsibly Sourced

Certified fabrics sourced in a sustainable, ethical, socially conscious manner

Ethically Made

Fair wages & safe working conditions as per EU standards for our production teams

Zero-waste Packaging

Biodegradable, recycled or recyclable packaging across the supply chain

Pricing Transparency

Appreciate the value of pieces bought by knowing what you are paying for

Carbon-Neutral

Off-setting emissions for inbound deliveries and every single order placed

Learn more about each commitment by visiting our Transparency Report

Testimonials

★★★★★

This romper is made of probably the softest material I have ever touched! It is super easy to put on my 9 month old.

Angela
Abu Dhabi
★★★★★

The romper fabric is like nothing I have experienced before. It is incredibly soft, thermoregulatory, and super absorbent. Perfect for sensitive skin!

Natasha
UAE
★★★★★

The sun-protective swimwear is amazing, both in terms of quality of material and finishing. Most importantly, it is easy to put on a child unlike so many other brand´s products.

J
Dubai, UAE
Carbon-neutral shipping with Shopify Planet
Carbon-neutral shipping on all orders