Our Mission
Children´s Fashion Reimagined
We are passionately committed to redefining children's fashion into an intentional, mindful, and sincere avenue for conscious modern-day parents and individuals.
Providing comfortable and timeless babywear essentials that are circular, versatile, and functional while helping you effortlessly make a conscious choice for the little ones.
EXPLORE
Mini Model Call
We are inviting babies and children up to 6 years to join us for professional photoshoots in September. Each selected model will get AED 1000 in cash or AED 1500 in store credit. Timing and dates will be agreed upon.
Circular Designs
Timeless, premium quality, seasonless and versatile, gender-neutral tones
Responsibly Sourced
Certified fabrics sourced in a sustainable, ethical, socially conscious manner
Ethically Made
Fair wages & safe working conditions as per EU standards for our production teams
Zero-waste Packaging
Biodegradable, recycled or recyclable packaging across the supply chain
Pricing Transparency
Appreciate the value of pieces bought by knowing what you are paying for
Carbon-Neutral
Off-setting emissions for inbound deliveries and every single order placed
Learn more about each commitment by visiting our Transparency Report